Hi there,
I'm Mark
mark [at] markbwell.com
creative
concepts, copy & content
I like big ideas and small details. I’m a gifted storyteller, creative copywriter and a proven content creator. I specialize in simplifying complex concepts and distilling them into compelling and concise messages. I’m an award-winning wordsmith, passionate about voice and tone, and dedicated to the craft of copy.
SKILLS
I'm a specialist...generally speaking.
CREATIVE COPY WRITING
Fantastic semantics! From brochures and blogs, to press releases and national ads. Crisp copy rules!
SCRIPTS & STORYBOARDS
Write voice-over narration for documentaries, product & explainer videos.
PROJECT MANAGEMENT
Coordinate projects from conception to completion. Eager collaborator with leadership and multiple teams.
CLUTTER BUSTER
Cutting through the noise with original, creative concepts and breakthrough ideas.
SOCIAL MEDIA MANAGEMENT
Write, research, monitor, blog, post, and process graphics.
INTERNAL COMMUNICATIONS
Craft employee-facing messaging and materials designed to inform and inspire.
TOOLS OF THE TRADE
EXPERIENCE
Here's what I've been up to.
OCT 2021 - AUG 2025
PACIFIC LIFE
Senior Creative Copywriter & Content Development Specialist
Write and edit content for internal and external communications: marketing materials, press releases, white papers, LinkedIn posts, YouTube descriptions, podcast/webinar scripts, landing pages, conference/event support.
Primary Activities
- Lead copywriter & content developer on team honored with nearly a dozen awards
- Primary writer for 60+ episodes of The Wave Strength podcast and YouTube series
- Helped increase LinkedIn followers by 1,463% in 3.5 years
- Collaborate with leadership, stakeholders, and SMEs to shape messaging that aligns with brand and business strategy
- Drive voice, tone, and messaging consistency across all marketing touch points
- Supported multiple award-winning campaigns recognized for excellence
SEP 2019 - OCT 2021
FAMILY LEAVE
Temporary relocation to provide in-home care for my dad. ❤️
MAY 2019 - SEP 2019
HDR ENGINEERING
Strategic Communications, Writer/Producer
Plan and develop content for video and photography projects, internal and external communications, blogs and social media. Interview subject matter experts to produce project narratives and feature articles for print and online publications.
Primary Activities
- Plan and coordinate national photography projects.
- Manage database of photo and video assets.
- Produce blog articles, press releases and social media posts.
JUNE 2010 - JULY 2018
MUTUAL OF OMAHA
Creative Marketing Writer
Research, write, plan and develop marketing communications, corporate communications, promotional materials and programs (in-house agency). Lead writer and production assistant for Mutual of Omaha’s Wild Kingdom – research, develop, script and produce Wild Kingdom webisodes and promotional content.
Primary Activities
- Script, storyboard, develop and produce promotional videos and marketing materials.
- Provide marketing support for insurance, banking and financial services business units.
- Script, storyboard, develop and produce internal communication videos.
- Coordinate production with external vendors.
ADDITIONAL EXPERIENCE
Marketing Communications Coordinator & Senior Marketing Specialist
Project manager, communications consultant and writer for in-house agency, supporting insurance and bank business units.
Primary Activities
- Plan and develop marketing communication programs to meet business unit needs.
- Coordinate creative teams consisting of graphic artists, web developers and digital A/V.
- Manage communication projects from concept, through production to completion.
- Serve as a liaison between marketing communication resources and business units.
- Assist developing and implementing marketing plans and promotional strategies.
- Craft copy for marketing materials.
- Responsible for all external communications related to annuity and LTC product lines.
PORTFOLIO
"When your work speaks for itself, don't interrupt."
~Henry Kaiser
Retirement Explainer Video
Retirement Explainer Video
What If?
Awards & Recognition
CONCEPTS • COPYWRITER • EDITOR • STORYBOARDS
- DECODING RETIREMENT - White Paper - Copywriter/Editor: Platinum - Hermes, Gold - American Business Awards, Bronze - Telly Awards
- THE WAVE STRENGTH - Podcast Series - Copywriter: Gold - Hermes (x2), Silver - IHAF, Bronze - American Business Awards, Bronze - Telly Awards
- BEYOND THE HORIZON - Motion Graphic Video - Concept/Copywriter/Storyboard: Silver - Telly Awards, Bronze - Telly Awards
EDUCATION
A 4.0-ish, and I still managed to find time for hacky sack!
UNIVERSITY OF
NEBRASKA, OMAHA
Master's in Communication
Graduated with a 3.9 GPA. Also served as a Graduate Teaching Assistant, teaching Publication Design and Graphics, primarily using Adobe InDesign and Photoshop. My research exploring advertising exposure has been downloaded over 2,500 times.
UNIVERSITY OF
NEBRASKA, OMAHA
Bachelor's in Journalism
Graduated Summa Cum Laude, with a 4.0 in major coursework. Favorite classes: Photography, The Science of Food and Relaxation Therapy.
Happy to volunteer and support over 20 civic and humanitarian organizations, such as:
Food Bank of the Heartland, Nebraska Humane Society, Rails to Trails Conservancy, and World Central Kitchen.
Let's tell stories!
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Copyright 2026 markbwell.com.
mark [at] markbwell.com